Job Description

We are seeking a passionate, creative, and detail-oriented part-time Social Media and Web Coordinator to join the team. The Social Media and Web Coordinator will manage Senator April Baskin’s online presence, ensuring that her legislative initiatives, community engagement efforts, and key priorities are effectively communicated to constituents.

Travel will be required throughout the district for key events from time to time. Access to a vehicle is recommended but not required. The ideal candidate will have a strong understanding of social media platforms, website management, and digital storytelling highlighting Senator April Baskin’s groundbreaking legislative work and commitment to serving the needs of NYS Senate District 63 which encompasses Buffalo, Cheektowaga, and Lackawanna.

Key Responsibilities

Social Media Management:

• Develop and execute a content calendar for Senator Baskin’s social media platforms, including but not limited to Facebook, Twitter (X), Instagram, YouTube, and LinkedIn.
• Oversight of bi-weekly social media series.
• Create compelling and engaging content, including graphics, videos, and posts, to communicate legislative updates, community events, and key initiatives.
• Monitor and respond to comments and messages on social media in a professional and timely manner.
• Track analytics to measure engagement and growth, and adjust strategies accordingly.

Website Coordination:

• Update the Senator’s official website with the latest news, press releases, events, and resources.
• Optimize website content for accessibility and user experience.
• Collaborate with the Senator and staff to ensure accurate and timely posting of district information and legislative achievements.

Creative Content Development:

• Design graphics, flyers, and other digital assets to promote community events and legislative initiatives.
• Edit videos and create reels or short clips for social media platforms.
• Assist in drafting and proofreading written content, including newsletters and blogs.

Collaboration and Strategy:

• Work closely with the Director of Communications and District 63 team to ensure consistent messaging and branding across all platforms.
• Stay updated on social media trends and best practices to enhance the Senator’s digital presence.
• Assist in brainstorming innovative ways to engage with constituents online and amplify the Senator’s mission.

Minimum Qualifications

• High School Diploma/GED required; some college in communications, marketing or related field preferred.
• Proven experience in social media management, content creation, or digital marketing.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and social media management platforms (e.g., Hootsuite, Buffer).
• Familiarity with website management systems (e.g., WordPress, Squarespace) and basic HTML/CSS knowledge is a plus.
• Strong writing, editing, and proofreading skills.
• Ability to work independently, meet deadlines, and manage multiple projects simultaneously.
• A passion for public service and understanding of local/State government is preferred.

Additional Comments

The salary range is $20,000 to $25,000, commensurate with education and experience. Interested candidates should submit a cover letter, resume, and portfolio or examples of social media accounts, graphic design work, or websites you’ve managed to balesii@nysenate.gov. Submissions that do not include these will not be considered. This recruitment will remain open until filled. Due to the volume of applications, we will not be able to respond to each applicant.

The NYS Senate offers a comprehensive and competitive benefits package that includes a health and wellness in the workplace program that you and your family can benefit from: • Dental insurance • Employee assistance program • Flexible spending account • Health insurance • Life insurance • Paid time off • Parental leave • Retirement plan • Sick time • Tuition reimbursement • Vision insurance • Wellness Program

The New York State Senate is an Equal Opportunity employer that values a diverse and equitable workplace.

Job Tags

Similar Jobs