Email Marketing Specialist Job at M/I Homes, Columbus, OH

U0h5NkxKQWVOV1JkSStKQ2lucFVnOXEwOVE9PQ==
  • M/I Homes
  • Columbus, OH

Job Description

M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis/St. Paul, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary:

The primary responsibility of the Email Marketing Specialist is to drive interactions via email marketing. This includes outbound electronic marketing utilizing our CRM system. Must work closely with our divisions to execute and track the performance of our email web platform marketing campaigns. Must work collaboratively with the digital, communications, and design teams to faithfully convert marketing campaign concepts into effective email programs utilizing modern practices. This candidate should have a commitment to brand consistency, managing schedules, cross-functional team communication, testing, and thorough analysis and tracking and metrics.

Duties and responsibilities

  • Ideation, creation and sending of email marketing messages.
  • Minor coding in HTML, XML, CSS, SQL, to support online marketing projects and campaigns.
  • Knowledge of Adobe Creative Suite.
  • Utilize best practices for email marketing and increasing interactions, including CAN-SPAM compliance, effective subject lines, and knowledge of how emails render across email clients.
  • Creating and maintaining email distribution lists and segments queries.
  • Interact with division marketing personnel to provide detailed metrics, analysis, and recommendations for all email initiatives.
  • Verify that all necessary website content is being displayed properly for pages related to email campaigns.

Requirements

Minimum Education Experience:

  • 1-2 years of email marketing experience
  • Comfortable reading and writing HTML, CSS, XML, and database queries
  • Ability to adjust ad and email copy to be clear, persuasive, and original
  • Solid understanding of digital marketing concepts, lead generation, conversion metrics and online customer acquisition
  • Must be extremely organized, detailed oriented, and self-motivated
  • Ability to prioritize, manage time and meet aggressive deadlines
  • Excellent communication and problem-solving skills
  • Willingness to learn new technical applications
  • Experience in CRM System

Benefits

M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.

We are committed to attracting, developing, and retaining diverse talent that reflects the customers we serve and the communities where we live and work.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

#IND123

Job Tags

Holiday work, Full time,

Similar Jobs

PragerU

Social Media Manager Job at PragerU

 ...We are on a mission to reframe culture through powerful digital storytelling and we're looking for a social media manager who lives and breathes online content to help lead that charge. We're not your average nonprofit. As the largest conservative media organization of... 

Love And Grace Christian Academy

Early Childhood - Food Service Cook/Van Driver Job at Love And Grace Christian Academy

 ...STAFF Requirements and Training. ~ Must clear full background check. ~ Must pass health screening. ~ Computer Skills ~ Valid Driver License ~ Good Driving Record Nice To Haves ServSafe Certification Benefits Paid Holidays Paid Vacation... 

Home Depot

Area Installation Specialist- San Diego, CA Job at Home Depot

 ...permitted to work in the United States.+ Must pass pre-employment test if applicable**Preferred Qualifications:**+ Construction/home improvement industry experience.+ Prior experience managing residential home improvement install projects.**Minimum Education:**+... 

5 Star Recruitment

Revenue Cycle Manager Job at 5 Star Recruitment

 ...Responsibilities: Direct and manage the medical billing and coding office to maximize cash flow. Oversee billing operations, including coding, charge entry, claims submissions, payment posting, and accounts receivable follow-up. Ensure compliance with Federal... 

Individual FoodService

Delivery Class C Drivers Job at Individual FoodService

 ...years of experience providing quality goods to clients large and small. We are seekingdependable and friendly Non-CDL Class C Truck Drivers for local work duties. **Sign on Bonus $2,500.00 to be paid after 90 days of employment. ** Starting Pay: $19.83 Hourly Pay...