At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
At AWAL, we are on a mission to partner with independent artists to tell stories that shape culture. We have revolutionized the recording business by putting artists at the center of everything we do and transforming the way they release music. Whether an artist is looking for the best digital distribution or a comprehensive global campaign, AWAL has become the partner of choice for innovative artists at all stages of their careers. The leading artists who have already chosen AWAL include Little Simz, Laufey, Djo, Jungle, JVKE, Tom Misch, JPEGMAFIA, Nick Cave & The Bad Seeds, Freddie Gibbs, and more.
Within the company, AWAL Core is our offering for high-quality artists in the earliest phases of their careers—best-in-class support and technology for independent artists on the rise. Serving as the broadest point of entry for our roster globally, the Core business is critical to our model and a prime area for significant, sustained growth as the music industry continues to evolve.
We’re currently a team of over 160 people based across 13 offices, and we continue to grow. That’s where you come in! If you feel like the fast-paced, rewarding environment of our rapidly growing company is for you—share your story! Apply today and tell us why you are best placed to join our team.
As the Director of Growth Marketing, you will lead the strategy for growing AWAL Core and strengthening our position as a leading partner for independent artists globally. Closely collaborating with AWAL leadership and the Creative Marketing team, you will own the ideation, planning, and execution of strategic marketing initiatives that increase brand awareness amongst exciting new artists and bring them into the AWAL ecosystem. Moreover, you will be a key contributor in some of the company’s priority areas for growth, expanding the AWAL Core roster and supporting international expansion.
Please note that this is not an Artist Marketing role . While you will engage with artists for various initiatives across the company, you will not manage specific artists’ campaigns for their releases. The Director of Growth Marketing will report to AWAL’s Head of Growth (also based in Los Angeles) and focus on initiatives that support the company overall.
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
California Pay Range
$100,000—$125,000 USD
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