Job Description

Position Overview:

We are seeking a savvy and analytical Snap Media Buyer to take the lead in managing our advertising efforts on Snapchat. The ideal candidate will have a deep understanding of Snapchat’s unique audience, ad formats, and targeting capabilities. This role requires a blend of creativity and analytical thinking to create, execute, and optimize campaigns that effectively reach and convert Snapchat users.

Key Responsibilities:

• Campaign Strategy: Develop and execute Snapchat advertising strategies that align with True Classic’s brand objectives and target demographic.

• Ad Buying: Manage the full lifecycle of media buying on Snapchat, including budgeting, bidding, and optimizing ad placements for maximum ROI.

• Creative Collaboration: Partner with the creative team to produce engaging, platform-specific ad content that captures the attention of Snapchat users.

• Performance Monitoring: Track and analyze campaign performance using Snapchat’s analytics tools, making data-driven decisions to enhance results.

• Audience Targeting: Leverage Snapchat’s targeting features to reach specific user segments based on demographics, interests, and behaviors.

• A/B Testing: Conduct A/B testing on various ad elements, such as creatives, copy, and audience targeting, to identify the most effective combinations.

• Budget Management: Efficiently manage campaign budgets, ensuring effective allocation of resources to maximize campaign performance.

• Reporting: Generate detailed reports on campaign performance, providing insights and recommendations for future campaigns.

• Trend Analysis: Stay informed on the latest Snapchat trends, updates, and best practices to ensure campaigns remain innovative and effective.

Requirements

Qualifications:

• Experience: Minimum of 2-4 years of experience in media buying, with a strong focus on Snapchat or similar platforms.
• Platform Expertise: In-depth knowledge of Snapchat’s advertising platform, including ad formats, targeting options, and analytics.
• Creative Insight: Ability to work with creative teams to develop ad content that is both engaging and relevant to Snapchat’s audience.
• Analytical Skills: Strong data analysis abilities with the capacity to translate insights into actionable strategies.
• Communication: Excellent verbal and written communication skills, with the ability to work effectively across teams.
• Adaptability: Ability to thrive in a fast-paced environment and adapt quickly to changes in the digital advertising landscape.

Preferred Qualifications:

• Experience with other social media platforms such as TikTok, Instagram, or Meta (Facebook).
• Familiarity with e-commerce and DTC (Direct-to-Consumer) marketing strategies.
• Experience in the fashion or apparel industry is a plus.
• Certification in Snapchat Advertising or related fields.

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